I recently came across a UN report on Sustainable Development Goal 7 (#SDG7), which is all about ensuring access to affordable, reliable, sustainable, and modern energy for everyone. In a world where we often hear troubling news, this report brought a ray of hope - it revealed that the number of people with access to electricity in 2018 had significantly increased since 2010.
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One of the many topics that I am passionate about is diversity. Maybe this is because of my own journey, having moved to Switzerland, from India and travelled in more than 40 countries in 4 continents under my belt. Assimilation, integration, and the feeling of belonging, in a new workplace or a new country is of paramount importance to succeed as an organization and as a society.
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One of the books that will probably never age is Blue Ocean Strategy. The concept, the strategies, and the adaptability of these to any business under the sun remains relevant and will continue to do so. Taking for instance this last decade, we have seen new businesses emerge in categories we would not have predicted in the 90s especially the disruptors in many industry. We have also seen the existing, traditional,...
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Strategic Partners, not just routes to market Throughout my many years in energy sector marketing and sales, one truth has become increasingly clear: Channel distributors, resellers, and integrators are much more than just routes to market. They are strategic partners who amplify our reach, embody our brand locally, and enable us to grow sustainably in complex and evolving markets.
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I discussed why channels are essential to B2B businesses, not merely as routes to market, but as true partners in extending brand and capability. Now, let’s move the conversation forward: how do channels become engines of sustainable growth, scalability, and resilience, especially in challenging or rapidly evolving markets?
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I explored how B2B channel models have evolved from mere routes to market into strategic alliances: engines of growth, scale, and resilience. Today, as the business environment continues to shift, a pressing question emerges: How do we ensure our channel strategies remain relevant, agile, and future-ready?
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