One of the books that will probably never age is Blue Ocean Strategy. The concept, the strategies, and the adaptability of these to any business under the sun remains relevant and will continue to do so. Taking for instance this last decade, we have seen new businesses emerge in categories we would not have predicted in the 90s especially the disruptors in many industry. We have also seen the existing, traditional, legacy businesses take to ‘blue ocean’ and reinvent themselves.

As a professional and a reader, if there is one book I can recommend in the young and experienced professionals alike to read and learn from, more is Blue Ocean Strategy. And believe me, no better time than a global pandemic to give this a read, take some informed decisions for our respective fields. Do share your feedback if you have already read this genius of a book. #Books #BookReco